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Social Media Management

Brands benefit now more than ever from a strong online presence. Not only does social media engagement boost your search engine rankings (leading to higher impressions + sales!), they also increase visibility, generate traffic to your site, connect influencers for partnerships, strengthen brand image, and let you spy on competition (we won't tell!).

Full Campaign Development + Execution:

In July 2022, I began to overhaul all social media platforms for WXXV-TV. The organization had no digital engagement strategy, standard operational policies, or consistent branding.

  • Right away, I developed daily, weekly, monthly, and quarterly procedures for this broadcast media company's social presence.

  • I then curated a training seminar for all news staff (reporters, editors, directors, managers) on best practices for professional social media use from the basics to strategies/techniques, and a 36-slide PowerPoint presentation.

  • Each month, I not only analyzed trends and results from Facebook, Twitter, and Instagram, but also cross-referenced specific posts, co-creators/authors, topics, and similarities in order to identify the factors providing our accounts with the most engagement and growth. Reports were delivered to all management along with an easy-read debriefing highlighting the month's strengths, weaknesses, and opportunities.

Media Kit
(2022 details – updated info in progress)

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The Perfect Strategy: Instagram

In 2021, developed and grown an instagram account in the pets niche, for kittens Mia + Anastasia. Using basic Office programs like Excel and Word, I organized all ideas and content in a way that delivers the messages to the audience using a consistent brand voice (from the animals' points of view), and tells a day-to-day story as the feed progresses. By analyzing insights to determine optimal scheduling, engaging with the audience to build authentic connections, and tracking benchmarks as a means of evaluation and progress, the account saw a steady growth of almost 500 followers in the first two months, with an outstanding engagement rate of 21%!

Building Community: LinkedIn

During my internship at Gulf Coast Studios, I helped build the brand's LinkedIn presence from the ground up. I interviewed management to determine their overall business goals and tactical marketing objectives, then applied this to target the relevant audiences, cultivating a following of professional contacts.

I am happy to offer support for mental health concerns such as anxiety, depression, C-PTSD, DID, borderline personality disorder, and more. • Formal design and marketing training involves advertising, promotions, graphic design, and brand strategy. I create art not just as an artist and designer paid for hire, but from the heart. • Much of my experience began with photography; print, commercial, and runway modeling; local, regional, and national acting gigs for television, commercials, movies, and festivals; and freelance voice over work. • As an all around creative problem solver and designer, I still offer all of these services listed above, and am always interested in learning more, growing, and developing.

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Growth & Reach: Twitter

Twitter is a profound arena to connect with potential customers. These interactions can boost relatability to your audience, leading to an increase in brand awareness and (of course) sales. I utilize engagements with "bigger" influencers to leverage causes, ideas, messages, and promotions. With just 5000 followers, I generated 1.5M unique impressions and earned nearly >65K visits to my profile in one month. Businesses should capitalize on on this platform, or hire a social media manager who can.


Article on how to use your Instagram captions to maximize engagement:

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